Partners
Carmen-Media Agency (Russia) was established in 2000. In 1998 members of staff of cinema production company Carmen started research into the ways of media-planning of advertising campaigns in cinemas across Russia. This research project has gradually evolved into Carmen-Media agency which has a unique experience in cinema-advertising in Russia. Russian Research and Carmen-Media Agency conducted the first ever test of cinema advertising in real time using DART©, our system and method of testing audiences' reactions to video-and adudio in real time.
Screen-Analytica (Russia) is an independent private company that was established in April 2005 with the goal to set-up and run large-scale research and monitoring projects in Russian and Ukrainian cinemas. Together with TNS Gallup AdFact Screen-Analytica runs on-screen advertising monitoring project. The company specialises in the following:
· on-screen advertising monitoring and effectivenness of on-screen advertising;